Start gently.
Remove loose surface dirt with a soft brush. Follow the care guidance for your particular pair before applying any product.
LØCI / Wear. Care. Repeat.
Good things.
Worth looking after.
A little care for the pairs and pieces you live in. Start with what you wear.
Keep your pair in rotation.
The care starts
with the material.
Different uppers need different treatment. Check your product’s material details before choosing a cleaner or protector.
Know your upper.
A coated upper, mesh and a textured panel may need different care. Ask us if you’re unsure which cleaner is suitable.
Keep it considered.
Use cleaning and protection products only as directed, with material compatibility confirmed first. No blanket treatment for every pair.
Not sure where to start? Send Customer Care the product name and a photograph of the area you want to clean.
Explore the materials
Care for the clothes. Keep the character.
More days.
More ways to wear.
The sewn-in care label comes first. For the BASE men’s black hoodie, FLOWERS black zip hoodie and UNLEASHED women’s black stone T-shirt, the published instructions are:
Machine wash cold
with like colours.
with like colours.
Line dry
in shade.
in shade.
Do not
tumble dry.
tumble dry.
Do not
dry clean.
dry clean.
These instructions are verified for the three pieces named above. Check the label on other garments for their specific care requirements.
Explore apparelA little help goes a long way.
Your care questions.
Useful answers, with the detail that matters for your pair or piece.
Can I use the same cleaner on every sneaker?
Check the cleaner’s suitability for every material on your pair. If you’re unsure, contact us before treating it.
Where do I find my clothing instructions?
Check the sewn-in care label. The product page may also include care information. If anything conflicts, ask Customer Care before washing.
What should I send Customer Care?
The product name, a clear photograph and a short description of the issue. Include the care label when asking about clothing.
We’re here for the details.